Our Children are the Target of Corporate Predetors

In 1999, the U.S. toy industry spent more than $840 million to advertise its wares -- 
$3 for every man, woman and child in the country.  "A lifetime customer may be worth
$100,000 to a retailer.  It is well worth the effort to...anticipate the desires of even the
smallest consumers."             - CEO, J. Walter Thompson Advertising
Only parents stand in their way.  "Parents are the gatekeepers that guard the way to
children's life and money.  From the corporate point of view, parent-gatekeepers must
be removed."             - Ralph Nadar

LEARN MORE...

Your Babies = Their Future Customers
American children see tens of thousands of alchohol ads and an estimated 90,000
incidents of drinking on TV by the time they reach the age of 21.  A study in the 
American Jounal of Public Health concluded that children who are more aware
of beer advertisements tend to drink more frequently as adults.  And "Spuds
McKenzie" (the budweiser mascot of the 1900s) and Joe Camel (the cigarette
mascott) don't seem aimed at adults; clearly the tobacco and alcohol lobby are 
cultivating a new generation of customers...