COUP - Children are Their Ultimate Investment

THE COALITION OF UNPOPULAR PARENTS
Children Are Their Investment

Our Children are the Target of Corporate Predators
In 1999, the U.S. toy industry spent more than $840 million to advertise its wares -- $3 for every man, woman and child in the country. "A lifetime customer may be worth $100,000 to a retailer. It is well worth the effort to...anticipate the desires of even the smallest consumers."
- CEO, J. Walter Thompson Advertising
Only parents stand in their way. "Parents are the gatekeepers that guard the way to children's life and money. From the corporate point of view, parent gatekeepers must be removed."
- Ralph Nadar
What You Can Do:
Email the Decision Makers
"10 Ways To Beat It" checklist
List of Activist Organizations
How Teachers Can Help

Television is Eating Our Children's Brains!
By high school graduation, American children will have put in more hours in front of television than in the classroom. 54% of 2 to 12 year old children say they prefer spending time with television than with their fathers. (Ralph Nadar, "Children First!") And the effect of viewing on their brains is the same as that of barbituates. The TV will feed your children hundreds of thousands of commercials and their core values will be shaped by corporations grooming them to be good consumers. Take back control of your child's youth!
What You Can Do:
Email the Decision Makers
"10 Ways to Beat It" checklist
List of Activist Organizations
How Teachers Can Help

Your Babies = Their Future Customers
American children see tens of thousands of alcohol ads and an estimated 90,000 incidents of drinking on TV by the time they reach the age of 21. A study in the American Journal of Public Health concluded that children who are more aware of beer advertisements tend to drink more frequently as adults. And "Spuds McKenzie" (the budweiser mascot of the 1900s) and Joe Camel (the cigarette mascot) don't seem aimed at adults; clearly the tobacco and alcohol lobby are cultivating a new generation of customers...
What You Can Do:
Email the Decision Makers
"10 Ways to Beat It" checklist
List of Activist Organizations
How Teachers Can Help

Our Children are the Target of Corporate Predators In 1999, the U.S. toy industry spent more than $840 million to advertise its wares -- $3 for every man, woman and child in the country. "A lifetime customer may be worth $100,000 to a retailer. It is well worth the effort to...anticipate the desires of even the smallest consumers." - CEO, J. Walter Thompson Advertising Only parents stand in their way. "Parents are the gatekeepers that guard the way to children's life and money. From the corporate point of view, parent gatekeepers must be removed." - Ralph Nadar	What You Can Do: Email the Decision Makers "10 Ways To Beat It" checklist List of Activist Organizations How Teachers Can Help

Television is Eating Our Children's Brains! By high school graduation, American children will have put in more hours in front of television than in the classroom. 54% of 2 to 12 year old children say they prefer spending time with television than with their fathers. (Ralph Nadar, "Children First!") And the effect of viewing on their brains is the same as that of barbituates. The TV will feed your children hundreds of thousands of commercials and their core values will be shaped by corporations grooming them to be good consumers. Take back control of your child's youth!	What You Can Do: Email the Decision Makers "10 Ways to Beat It" checklist List of Activist Organizations How Teachers Can Help

Your Babies = Their Future Customers American children see tens of thousands of alcohol ads and an estimated 90,000 incidents of drinking on TV by the time they reach the age of 21. A study in the American Journal of Public Health concluded that children who are more aware of beer advertisements tend to drink more frequently as adults. And "Spuds McKenzie" (the budweiser mascot of the 1900s) and Joe Camel (the cigarette mascot) don't seem aimed at adults; clearly the tobacco and alcohol lobby are cultivating a new generation of customers...	What You Can Do: Email the Decision Makers "10 Ways to Beat It" checklist List of Activist Organizations How Teachers Can Help